Montréal, October 1, 2009 — Hockey’s back, and this year the season is starting off with a bang! On October 1, The National Hockey League (NHL) will launch its 2009-10 season in style in Montréal at the Bud Light Hockey Challenge™ in association with the NHL Face-Off™ 2009. The three-day hockey festival, taking place Thursday, October 1 through Saturday, October 3 on Crescent Street in downtown Montréal, will feature a full slate of free activities for hockey fans, live entertainment each night, and competitions on an 18-metre hockey rink in the middle of the street.